TikTok script template: three beat structure

Speed matters on TikTok. This TikTok script template maps Hook–Value–CTA timing, suggests shot types, and adds on-screen text guidelines to clarify each beat. You’ll adapt it for niches without losing pace. For integrated prompts and editing tips that unify the process, our comprehensive AI script generator guide rounds out your toolkit.

why the three beats work

Short videos win on focus. One outcome per clip reduces cognitive load. The brain gets a clean path to follow. Hook sets the win. Value beats show the path. Close repeats the win and bridges to action. That rhythm feels calm yet decisive. It also teaches your audience what to expect which raises saves and shares over time.

timing maps you can reuse

9–15s quick hit

0–2s hook
2–9s value beat one
9–13s value beat two
13–15s close + micro cta

20–30s deeper pass

0–3s hook
3–12s value beat one
12–22s value beat two
22–27s close
27–30s cta

Pick one length. Do not cram both into one cut.

the template sheet

Copy these lines into a note and fill them before you record.

hook

get [benefit] without [common pain]

value beat one

say [simple action]

show [short visual or screen]

proof [micro number or before → after]

value beat two

say [second action]

show [short visual]

proof [mini result]

close

repeat [benefit] in eight words or less

cta

ask [one step] with a clear path

Keep each sentence short. Read it out loud. If you run out of breath, cut words.

write hooks that buy the pause

Hooks that work are concrete and calm. Aim for seven to ten words. Pair the line with a visual cue so the point lands even on mute.

cut edit time today with two moves
send invoices that get paid on time
three shots for clean product demos
book better calls with one outline

On screen text should echo the win in under seven words. Place it high to avoid the app ui.

build tight value beats

Each beat delivers one action and one result. No tours. No feature lists. Teach the move then show the effect.

say the action in plain words
cut to the cursor or hands to guide the eye
add a metric card or a quick side by side
keep overlays short so faces and screens breathe

Examples

step 1 set due dates on invoices. late fees drop.
step 1 trim silence. the timeline is shorter by half.
step 1 write the win first. the hook lands faster.

close and cta that feel natural

The close repeats the promise so memory sticks. The cta asks for one step that matches real intent. Use a soft tone. Keep the path clear.

close now you draft faster with two moves
cta save this template for your next clip
cta grab the one page sheet in the bio

Avoid double asks like follow and download in one breath.

shot list for solo creators

Two or three angles are enough for pace.

a roll face to camera for hook and close
screen capture for steps with a cursor highlight
cutaway hands on keyboard or product in hand

Mark shots in your script. Your edit will move faster and your beats will stay even.

captions and layout

Use large type. Six words max per overlay. Keep captions high so they do not collide with buttons. Reserve the bottom third for hands or product. When you flash a number, let it sit for a full second so the eye can read it.

voice and pacing

Speak like you coach a friend. One idea per sentence. Leave a small pause after the hook and before the cta. Keep music low under the voice. Silence for a beat can help a key visual land.

examples by niche

for a freelance video editor

hook halve edit time with two trims
value beat one cut dead air with ripple delete. timeline shrinks.
value beat two map beats on a note. fewer recuts.
close faster edits, cleaner flow
cta save this for your next cut

for a copywriter

hook double replies with one subject tweak
value beat one lead with the outcome. inbox opens.
value beat two use seven word limits. scan speed rises.
close fewer dead threads this week
cta grab the subject sheet in bio

for ecommerce

hook lift checkout rate with one fix
value beat one show shipping at cart. fewer surprises.
value beat two auto fill address. less tap time.
close smoother checkout, more orders
cta save this and update your store

checklist before you post

one promise only
hook in the first second
two steps not three
clear proof frame
close repeats the win
single action cta
text readable on a small screen
audio under the voice

Small tweaks add up. Track saves, shares, and the first three second hold. Adjust the hook first, then beat one.

common mistakes and quick fixes

stacked benefits pick one and keep the rest for new clips
busy overlays use fewer words in larger type
no proof add a number or a side by side
music too loud lower it and leave a breath before the cta
wandering camera lock framing or use simple crops

You now have a repeatable three beat template that fits short clips and scales to deeper passes when needed. If you want more angles to test for your opening line, pull ideas from a bank of viral TikTok ideas and pair them with this template for faster wins.