Facebook ad script examples: thumb stoppers
Build Facebook creatives that stop the scroll and convert. These Facebook ad script examples show angle libraries, objection handling, and CTA styles for different offers. Pair them with captions and overlays for clarity. To integrate research prompts, drafting tools, and feedback loops, consult our comprehensive AI script generator guide for a repeatable process.
what a facebook ad must do
- show the win in the first three seconds
- prove it with one clear cue
- ask for one next step with a visible path
Keep one promise. Save extra ideas for the next cut.
formats by placement
Feed 4:5
Tight crop. Large text. Primary line in the first three words. Let the offer sit near the end.
Reels 9:16
Hook as on screen text under seven words. Face to camera then a fast demo. End frame holds the CTA for a full second.
Stories 9:16
Bigger type. Safe zones top and bottom. One swipe or tap cue.
In stream
Assume sound on. Cut to proof fast. End with a visible path or a short URL.
five script spines with ready examples
1) demo first, words second
spine
show the result → name the move → ask for one step
ecommerce example 20s
- 0–2s result egg slides off a pan. no stick
- 2–10s name the move triple coat spreads heat and wipes clean
- 10–17s benefit cook fast. clean faster
- 17–20s cta get the two pan bundle. free returns
service example 15s
- 0–2s result cracked screen. fixed
- 2–8s move book a slot. most repairs under 30
- 8–12s benefit no long wait. no hidden fees
- 12–15s cta reserve at FixLab on Main Street
2) problem → agitate → solve
spine
name the pain → press the cost → show the fix
saas example 30s
- 0–3s problem late invoices again
- 3–9s agitate you chase emails and lose an hour
- 9–22s solve connect clients in BillRight. set due dates and auto reminders before after split. old thread vs paid stamp
- 22–27s benefit + proof late pays dropped 40 percent last month
- 27–30s cta start a free trial. build your first invoice today
3) offer first with risk reversal
spine
state the deal → one proof cue → how it works in two beats → ask
local studio example 25s
- 0–4s deal first session 50 off. cancel any time
- 4–10s proof real clients. quick clips of before and after
- 10–20s how book online. pick a slot. show the space
- 20–25s cta claim your slot today
4) social proof as the hook
spine
who trusts you → one change → ask
digital product example 20s
- 0–4s proof used by 2k freelancers this year
- 4–12s change one template that cuts draft time in half
- 12–17s show fill three blanks. ship faster
- 17–20s cta get the template now
5) objection crusher
spine
name the doubt → show the counter cue → ask
home device example 20s
- 0–5s doubt does it work on tough stains
- 5–14s counter live wipe test on a scorched tray
- 14–20s cta try it for 30 days. free returns
thumb stopper openers you can steal
- one change that lifts [metric] today
- stop losing [thing]. fix it in one screen
- three moves to [benefit] that lasts
- proof first. watch [before] then [after]
- trusted by [number] this year
Keep text under seven words. Place it high to avoid UI.
visual plan and captions
- two or three shots are enough
- face to camera for hook and cta
- screen or hands for the demo
- number card for proof. one metric only
- large captions. six words max per frame
- hold the offer for a full second at the end
copy blocks that pair with the script
primary text ideas
- get paid on time with clear terms and auto reminders
- cook fast and clean faster with a pan that wipes in one pass
- fix your phone today. most repairs under 30 minutes
headline ideas
- start free today
- bundle and save
- book your slot now
description ideas
- no long setup
- free returns
- cancel any time
Keep each block short. Use one verb that moves the hand.
testing plan that fits busy teams
Change one thing per round. Keep length and structure the same.
- round 1 test two hooks
- round 2 keep the best hook and test two proof frames
- round 3 keep the winners and test two CTAs
Track three numbers
- hold at three seconds
- cost per click
- add to cart or start trial
Pick a winner when it beats your baseline twice in a row.
compliance and honesty
Show real numbers with context. No vague claims. If you talk time saved or money made, add a short line on screen with scope. Keep brand names and trademarks clean. Avoid bait lines that promise what the product cannot do. Clear beats hype in review and in results.
common mistakes and quick fixes
- two promises in one ad fix by picking one benefit and saving the rest
- long intros with brand talk fix by showing the result first
- busy frames with tiny text fix by using fewer words in larger type
- claims with no proof fix by adding a number card or a before after
- soft CTA fix by saying the path and showing the path
wrap up
You now have five clean spines and real world lines you can adapt to your niche. Start with the demo first cut or the pas cut. Keep one promise and one action. If you plan a tight broadcast style spot next, map it with a 30 second ad script template for clear timing and a strong close.
