ugc ad script template: problem agitate solve

UGC ads feel native yet sell clearly. This UGC ad script template sequences problem, agitation, solution, and proof with authentic lines and quick cuts. It includes shot lists and CTA swaps for testing. For tool chains, prompt packs, and review steps, our comprehensive AI script generator guide helps you scale across accounts.

why pas fits ugc

ugc is about trust. a viewer sees a real person, a real scene, and one small promise. pas keeps the message grounded. you name the pain, you press on why it matters now, then you show the fix in action. no jargon. no long pitch. just a quick path from frustration to relief. this shape travels across niches and placements, from stories to reels to pre roll.

timing maps you can reuse

15 second cut

• 0–2s problem line
• 2–7s agitate with a quick example
• 7–12s solve with a visible demo
• 12–15s call to action

30 second cut

• 0–3s problem line with a prop or on screen text
• 3–10s agitate with one concrete loss (time, money, stress)
• 10–22s solve in two steps with a before after frame
• 22–27s benefit recap + light social proof
• 27–30s call to action

pick one length per edit. do not cram both into one.

the core script spine

problem

say the pain in plain words. show the messy reality.

• “my invoices get paid late every month”
• “this pan takes forever to clean”
• “i lose leads because the form is slow”

agitate

press on the cost so the fix matters. keep it short and honest.

• “i chase emails and miss billable hours”
• “soak, scrub, repeat, and it still looks bad”
• “people bail when they see ten fields”

solve

show the fix in action. one move per beat.

• “i switched to smart terms and auto reminders”
• “non-stick coat wipes clean in one pass”
• “short form with clear time slots”

cta

offer one next step with a clear path.

• “start a free trial today”
• “grab the two pan bundle”
• “book a slot in seconds”

shot list that feels natural

• a roll selfie for problem and cta
• b roll demo for solve (screen capture, hands, sink test, app tap)
• overlay text under seven words for each beat
• number card for proof (one metric only)

frame face centered at the start for trust. move to the demo fast. keep captions high to avoid app ui. leave headroom for end cards if needed.

three ready templates

1) service or saas (30s)

problem 0–3s

late invoices again

agitate 3–10s

i send pdfs, chase replies, and lose an hour each week

solve 10–22s

step one connect clients in billright

step two set due dates and auto reminders

before after split: old email thread vs paid stamp

benefit + proof 22–27s

late payments dropped 40 percent last month

cta 27–30s

start your free trial. build your first invoice today

2) ecommerce cookware (20s)

problem 0–2s

food sticks and cleanup drags

agitate 2–6s

after dinner i scrub forever and the pan still stains

solve 6–15s

heat as normal. egg slides off. one wipe and it is clean

cta 15–20s

get the two pan bundle with free returns

3) local service repair (15s)

problem 0–2s

cracked screen before a big meeting

agitate 2–6s

shops say “come back tomorrow”. stress builds

solve 6–12s

fixlab books you in minutes. most repairs under 30

cta 12–15s

reserve a slot now on main street

swap product names and visuals. keep the bones.

lines that play well on camera

• problem “i waste time on…” “i keep losing…” “i can’t get through…”
• agitate “that means late nights” “that means lost orders” “that means more stress”
• solve “i switched to…” “two steps and it’s done” “watch this side by side”
• cta “try it free” “get the bundle” “book your slot”

read each line out loud. if you run out of breath, cut words.

compliance and honesty

show real numbers with context. avoid vague superlatives. if your proof is early, say “last week” or “in my first month.” add a short on screen disclaimer for time saved or earnings claims. platforms approve faster when the claim is clear and fair.

captions, text, and layout

use large type. six words max per overlay. highlight verbs not adjectives. examples

• problem text: invoices paid late
• agitate text: hours lost chasing
• solve text: auto reminders on
• proof text: 40% fewer late pays
• cta text: start free today

keep overlays away from buttons. let proof numbers sit for a full second.

sound and pacing

pick a track that sits under the voice. pause a beat after the problem and before the cta. silence for a second can lift focus on the demo. one idea per sentence. steady pace. no rush.

testing plan for freelancers

• cut two versions with the same length
• change only the problem line or the first visual
• run each for 48 hours on the same audience
• track three metrics: hold at 3 seconds, clicks, cost per add to cart or start trial
• keep the winner and iterate the proof beat next

small tests beat full rewrites. most gains live in the opening five seconds.

common mistakes and quick fixes

• two pains at once pick the biggest one. save the rest
• tour of features show one action and one result
• claims with no visual add a number card or a before after
• busy frames fewer words, bigger type, calmer background
• soft cta write the path on screen and say it

quick worksheet you can copy

• audience
• single pain
• cost of that pain
• one action that fixes it
• one proof cue
• single cta line
• link or path to show on screen

fill it, record a selfie plus a demo, then ship.

conclusion

when you use problem–agitate–solve in a ugc style you get trust, pace, and conversions without heavy production. if you want angles and phrasing that fit paid social placements, study facebook ad script examples and pull lines that match your offer and your proof.